Local view for "http://purl.org/linkedpolitics/eu/plenary/2012-10-23-Speech-2-588-500"
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"en.20121023.45.2-588-500"2
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"At last, this report addresses and seeks to provide a rapid solution to the long-term problem of failure to recognise indications of origin and quality. The United States is by far the market worst affected by the ‘Italian sounding’ phenomenon: there is nothing more Italian in 90 % of apparently Italian cheeses, sauces and preserves that US consumers find on the shelf than their name or packaging. The situation is slightly better for pasta, oil and confectionery, but still far from acceptable in terms of protection of products and producers. We cannot continue to tolerate this situation in a mature market that enjoys substantial parity with our own. Protection of quality and excellence, which single us out from our US competitors, should therefore be the basis of any future trade agreement with the United States."@en1
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