Local view for "http://purl.org/linkedpolitics/eu/plenary/2011-11-16-Speech-3-332-000"
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"en.20111116.18.3-332-000"2
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".
At a time of profound social change, we must ask ourselves what actual function cinema serves nowadays. There is no doubt that cinema productions can help create a common European identity and strengthen the ties between citizens who belong to the European area, at a time when most of the productions viewed in the EU are made on the American continent.
Apart from its cultural value, cinema also has an important economic aspect. In light of this, it is vital to adapt to the technological changes, as they provide substantial benefits for this industry: better quality, faster, easier and less expensive distribution. However, the transition to the digital era is an exorbitant process, putting a strain on cinema theatres with a small number of screens.
I therefore advocate support for European cinema by allocating funds not only via the MEDIA programme, but also using the Structural Funds, in the 2014-2020 financial perspective. Making this effort provides support for education and culture. At the same time, it is our duty to introduce serious media training for the public which needs to learn to judge and appreciate the content of European cinema productions. We must also focus appropriate attention on the impact that 3D cinema productions can have on consumer health, as this phenomenon is steadily growing."@en1
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