Local view for "http://purl.org/linkedpolitics/eu/plenary/2011-09-27-Speech-2-412-500"
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"en.20110927.26.2-412-500"2
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"Some of the main arguments put forward by the rapporteur are directly related to Lithuania’s tourism sector, particularly the greater need for skilled jobs and better service. Data from the Lithuanian development agency for small and medium-sized enterprises has shown that Lithuania’s tourism sector employs 43 700 people, who serve approximately 2.2 million foreign tourists each year. Almost 4.4% of EU Structural Fund money is to be allocated to Lithuania’s tourism sector for the period 2007-2013. I also agree with the rapporteur that in order to use this money more effectively, there needs to be greater emphasis on the importance of training and professional development. This should include investment in human capital, above all, new managers, administrators and entrepreneurs. Lithuania also needs to modernise its services and strengthen its tourism infrastructure if it wants to become more competitive, attracting tourists from Europe. Developing the budget airline network to and from Lithuania would be a good start. Despite Lithuania’s natural beauty – four UNESCO World Heritage Sites and an almost unique 100 km long coastline – the quality of accommodation and service often does not come up to international standards, according to the United Nations World Tourism Organisation’s report. We need to improve this and make more of an effort to advertise tourism in Lithuania."@en1
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