Local view for "http://purl.org/linkedpolitics/eu/plenary/2011-09-27-Speech-2-404-500"

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"Since the ratification of the Treaty of Lisbon, the importance of tourism, too, has been part of the competence of the European Union. No wonder, as tourism is a sector that is capable of positively influencing the economic growth of the EU, stimulating job creation, and contributing to development. Consequently, there is a difference to what efforts we make in order to reinforce European tourism and maintain its competitiveness. In 2008, a total of over 370 million tourists visited the EU Member States, accounting for 40% of the world’s tourist traffic. This makes Europe the number one tourist destination among holidaymakers. There is an immense potential yet to be exploited in European tourism due to our excellent geographic position, and we should definitely make use of it. I believe that there is no part of the EU that could not offer something that is unique in the whole world. There is, for example, health tourism. Central Europe has vast reserves of spas, and the region is home to exceptional and entirely unique medicinal baths. We need to take joint action to popularise our history and the roots of our Christian culture together. We must be able to acquaint visitors with the culinary art of our various regions. We must find ways to make Europe more marketable. We must incentivise EU-level support for tourism and enhanced cooperation between Member States. We must be able to respond and adapt to societal changes, because this is the only way that we can hope for our tourism to be successful."@en1

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