Local view for "http://purl.org/linkedpolitics/eu/plenary/2011-06-09-Speech-4-187-625"
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"en.20110609.12.4-187-625"2
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"Proper implementation and enforcement of the MCA Directive is essential to protect small and vulnerable organisations and business against unfair, misleading or aggressive marketing practices. Even though the directive covers business-to-business misleading advertising, its wider scope is to protect consumers’ interests, to safeguard smooth functioning of the Single Market and to significantly improve citizens’ lives. I have seen some improvement, but I still believe that much has to be done in order to stop unfair misleading practices. Businesses in Europe are still victims of abusive misleading behaviour leading to significant financial losses mostly for small business and start-up business. Due to the inaccurate transposition of the directive, I fear that there is still little coherence from one Member State to another in the way in which these unfair practices are regulated. If the situation does not improve, further actions are required. There is a need for closer collaboration and coordination between the Commission and Member States in order to better implement and enforce the directive. There is also a need for better dissemination of information and training, in particular, to small businesses and public servants. Flexible rules for sanctions, complaints and compensation mechanisms are necessary in order to adapt to the changing market conditions and new market practices."@en1
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