Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-12-15-Speech-3-864"
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"en.20101215.23.3-864"2
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"As far as the impact of advertising on consumer behaviour is concerned, advertising is beneficial for the internal market in the same way as it is beneficial for the consumers. It encourages competition, increases competitiveness, and stimulates innovation and creativity. It also represents an important sector in respect of the economy, as the online advertising market in itself transacts a turnover of EUR 14 billion. However, we must also be aware of the opposite side of the coin. Many advertisements attempt to manipulate vulnerable target audiences, such as children and severely indebted persons. I believe that it is important to strengthen common European cooperation in combating unfair advertising practices.
We consider the emergence of discriminative gender stereotypes, which could act as an impediment to gender equality to be unacceptable. Through the appropriate means we must ensure that media and advertising professionals respect human dignity and oppose direct or indirect discrimination or stereotypical depictions."@en1
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