Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-03-24-Speech-3-270"
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"en.20100324.18.3-270"2
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"Madam President, ladies and gentlemen, the subject of the quality of agricultural produce is of fundamental importance when it comes to informing the purchaser and the consumer of the characteristics of products and as regards continuing to guarantee that purchasing products from the European Union is synonymous with high quality derived from the various regional traditions within the Union. Over the years, agricultural product quality policy has evolved in a fragmented way, characterised by a succession of sectoral instruments. Market globalisation and the economic and financial crisis that has struck Europe have not spared the agricultural sector. To emerge from this, we need to focus on the quality and safety of our produce. The continuing search for quality must form an essential component of the strategy pursued by the EU’s agri-food sector on the world market. I believe, furthermore, that serious consideration must be given to the Commission’s proposal to introduce a European quality logo for products originating and processed wholly within Europe. This logo would, in fact, represent formal recognition of the efforts made by European farmers to maintain high standards of production. Finally, it is definitely a good idea to simplify legislation in order to reduce the bureaucratic burden on businesses while, at the same time, guaranteeing that the quality standards achieved by European producers are maintained."@en1
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