Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-03-24-Speech-3-248"
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"en.20100324.18.3-248"2
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"Madam President, Commissioner, ladies and gentlemen, a new phase of reflection has opened in Europe today on the issue of quality, which is intended not only as a guarantee for consumers but, above all, as a stimulus for our producers to be more competitive in a market that is far larger and far more competitive.
Our businesses need to gain market recognition of the distinctive and quality-related aspects associated with their products. In this sense, as Mr Scottà’s report intends – and I, too, thank him for my part – we are making progress in guaranteeing, first of all, more information on the origin, composition and characteristics of production processes.
At the same time, Commissioner, it is fundamental that European regulations allow organisations designated for the protection and promotion of quality products to plan their product supply and to adapt their production potential to market needs on the basis of fair and non-discriminatory principles.
We hope that the approval of this report will signal the definitive establishment of quality as the lynchpin of the European strategy for the agri-food sector, and that the Commission will seriously consider our committee’s proposals, so that one of the principal strong points of European agriculture can be transformed into a precious competitive advantage."@en1
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