Local view for "http://purl.org/linkedpolitics/eu/plenary/2008-09-03-Speech-3-192"
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"en.20080903.20.3-192"2
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". −
I voted against the report and against the majority of the tabled amendments which are intended, in a planned and unified way, using six comprehensive priority areas, to achieve equality between women and men in advertising and deal with the way in which advertising supports and reinforces certain types of discriminatory stereotype, which have a negative effect on equality between women and men.
I voted against because this report is a serious threat to and, what is more, a dangerous interference in an area in which pronounced individual and different cultures prevail in the various Member States. What is considered embarrassing or unacceptable in one country may be seen as funny or amusing in another. Indeed, an attempt to impose Europe-wide regulation of the presentation of the two genders in advertising would create some kind of homogenised sterile stereotype. This report makes comprehensive proposals for actions going far beyond the competence of the EU. Member States have self-regulating bodies like the Advertising Council, through which the national advertising industries gradually create and adjust acceptable models for advertising activities.
Advertising, in view of its specific national characteristics, is a suitable area for self-regulation, far more sensitively reflecting national cultural traditions, customs and models. These should never be replaced by unified and homogenised outside regulation which might fundamentally damage advertising as a quite legitimate and essential sector of national economies."@en1
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