Local view for "http://purl.org/linkedpolitics/eu/plenary/2008-09-03-Speech-3-188"
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"en.20080903.20.3-188"2
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"I voted this report because it renders very well the moment of the intervention required to reduce the negative influence of marketing and publicity on equality between men and women, namely: the first years of a child’s socialisation.
The formation of stereotypes and prejudices at an early age decisively contributes to gender discrimination, with a direct effect on accentuating inequalities between women and men throughout their entire life.
The information explosion can hardly be prevented among children. A study recently conducted at the beginning of this year, in Romania, shows that the biggest consumers of advertising are children of 6 years old.
I welcome the idea of establishing a specific department for matters related to gender equality within the national mass-media monitoring bodies of Member States, but it is extremely necessary that they have a double role: regular and systematic monitoring of gender images in the mass-media, as well as the coercive monitoring of their information media. In the absence of coerciveness, our initiatives shall prove useless."@en1
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