Local view for "http://purl.org/linkedpolitics/eu/plenary/2008-09-02-Speech-2-766"
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"en.20080902.35.2-766"2
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"The fight against stereotypes is one of the six priority areas of the Equality Roadmap for 2006-2010.
This is a matter of principle, the practical impact of which is extremely far-reaching and thorough, since stereotypes create a scandalous situation for women and form a significant barrier to their success – whether it be in their job-hunting, their workplace, their career progression, their participation in decision-making or in balancing their work and private life. Stereotypes establish and maintain inequalities in every area of life, thus causing untold damage to the whole of society and significantly reducing the effectiveness of efforts to create equality.
I feel that well-planned, coordinated action and campaigns against stereotypes are needed, important elements of which include the social consciousness that starts in childhood, education and the application of proper practices.
The marketing and advertisements that appear in the media have an important role in forming the image that is created of women – the disadvantageous image contributes significantly to maintaining the scandalous situation, and at the same time this trend can be turned around by showing the reality, opportunities and skills in a realistic way. We therefore have to work on preparing these possible tools and measures, through which we can promote positive change. Similarly, it is vital that the existing legislation is applied appropriately."@en1
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