Local view for "http://purl.org/linkedpolitics/eu/plenary/2008-09-02-Speech-2-507"

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"en.20080902.35.2-507"2
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"The resolution puts too much emphasis on the issue of inequality between men and women and on gender stereotyping. Negative stereotyping needs to be mentioned, and gender inequality is a major element in bad advertising, but it is not the only one. In the first place, many psychological experiments show how children − especially children, but adults too − learn aggression, negative attitudes and negative behaviour from television and the other media. Following on from what Commissioner Reding had to say about education at school, what I, as a psychologist, find important is that research shows people are convinced that television and advertising, in particular, do not influence them as much as they do in reality. Marketing and advertising in the media manoeuvre between information, promotion and manipulation. The problem lies in distinguishing between them. Where free advertising does not comply with moral, social and psychological principles, it is harmful. That is probably the most important point."@en1
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