Local view for "http://purl.org/linkedpolitics/eu/plenary/2008-03-10-Speech-1-109"
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"en.20080310.18.1-109"2
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"I would have liked really to see Mr Frattini's colleague Mrs Neelie Kroes sitting alongside him today, because I think the strict differentiation between market rules and privacy rules is outdated. We know that the merger between Google and DoubleClick is going to happen and of course the European Parliament does not want to meddle in the details of that merger, but we do want to know what guarantees of privacy will be given. Personal data have become big business. Information on clients, users and their habits and preferences gives companies an invaluable competitive edge. So the protection of personal data should no longer be viewed in isolation from competition policy.
The Commission has opted for a very traditional approach to competition which is no longer adequate to deal with 21
century behavioural advertising. Competition must include privacy and consumer safeguards if mergers are going to result in mega-concerns that hold a lot of information on their users, as is the case with Google/DoubleClick, for example, or would potentially be the case following a tie-up between Microsoft and Yahoo, Yahoo and Rupert Murdoch, or Reed Elsevier and ChoicePoint, etc.
Personal data can be misused to exclude newcomers from the market and the point is that in a healthily competitive situation the consumer can insist on privacy, companies can be disciplined by consumers, as happened with Facebook, for example. And we have rules for media concentrations too. So why do we not include privacy protection in competition policy? IP addresses can be regarded as personal data. And that has potentially far-reaching implications for the industry, but for the user too. So European, but above all international, standards are urgently needed for this sector. The European Union must give a lead here and work on this whole issue with America, in consultation with the industry. I thus suggest that this be placed on the agenda for the Transatlantic Economic Council.
Lastly, it is in the interest of businesses too that people should feel confident that their privacy is properly safeguarded. Just now I mentioned the case of Facebook, where consumers used their muscle to make Facebook more careful about privacy. So I would urge the European Commission to take a different approach which combines competition policy, consumer protection and the protection of personal data or privacy into a single whole."@en1
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