Local view for "http://purl.org/linkedpolitics/eu/plenary/2007-12-11-Speech-2-406"
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"en.20071211.41.2-406"2
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"Madam President, we all agree that information actions and promotion of agricultural products on both the internal and the external markets are essential. We also agree on the need to simplify and harmonise provisions and to limit administrative procedures relating to implementation of the information policy. In addition, we realise that appropriate information and promotion stimulate trade and help to secure markets for products. We all agree too that the sum of EUR 45 840 000 expressed as the level of appropriations for 2007 is far too low.
How should we respond to this situation? What should we focus on in particular? I believe we should concentrate on promoting healthy organic agricultural products, free from GMOs. We should start with young people and educational institutions. Special promotions for schoolchildren should include a range of healthy organic products in addition to fruit.
A labelling system providing important information for the consumer, for example on the origin, quality, production method, safety and nutritional value of the product, is vital to success. This information should be provided on the packaging in the consumer’s local language. Appropriate changes must be made to trade and labelling in supermarkets, especially in the new Member States.
The following action is essential if the desired results are to be achieved: research into new markets, improving the entire control system and good cooperation between all the Member States."@en1
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