Local view for "http://purl.org/linkedpolitics/eu/plenary/2006-12-12-Speech-2-199"
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"en.20061212.40.2-199"2
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"Madam President, the Commission and the rapporteur intended a slight liberalisation of advertising law. However, I believe it has been hijacked by extremists. Here are some of the most damaging elements.
A ban on advertising during children’s programmes means there will be fewer of them and the remainder will be of lower quality. Jobs will be lost in the media and the toy industry.
The ban also extends to news, documentaries, advisory programmes, theatre, opera, any form of sponsorship and product placement. The consequence will be to reduce revenue to the commercial media, bringing their very future into doubt.
The right to short reporting – 90 seconds of someone else’s broadcast for free – will destroy commercial news and sports reporting. As you will see, I only have 90 seconds here.
The ban on some foods would be better addressed by working with the food industry to improve its products and safeguard jobs, rather than blaming the advertising industry for something it does not control.
A ban on advertising alcohol will not stop people drinking. Prohibition did not stop it in the USA.
The directive seeks to use the country-of-origin principle to solve differences between Member States, yet it undermines that very principle. It will not work. I have time here for one example. Many Swedish media companies have been based in Britain to enjoy our employment laws. They are subject to British law, but they broadcast into Sweden. Sweden has more stringent child protection laws than the UK. It is justifiably unhappy. The IND/DEM Group and UKIP back Sweden’s right to decide what happens on Swedish territory and equally Britain’s rights on UK soil. The directive offers no solution, only an ongoing problem. I have introduced amendments to reject the Commission proposal. Moderate Members will support this."@en1
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