Local view for "http://purl.org/linkedpolitics/eu/plenary/2006-10-24-Speech-2-074"
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"en.20061024.6.2-074"2
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"I would like to begin by thanking the rapporteur for her excellent work. As we are all aware, the audiovisual sector is a very important element of our economy. Over a million people are employed in it. This sector also plays a crucial social and cultural role, because almost every European household boasts a television set.
Unfortunately, and it pains me to say so, films produced in Europe represent only 26% of the European film market, as opposed to the 71% accounted for by American productions. I cannot agree with the previous speaker that some kind of force is involved here. It is indeed incumbent upon us to provide European audiences with a choice. This must, however, be a choice involving good quality European productions, because the percentages I mentioned just now certainly do not reflect the quality of the films we are able to watch. It is therefore to be hoped that the MEDIA 2007 programme will help to redress the balance.
Strengthening European cultural diversity and European cinema production is a noble aim, but it can only be achieved by simultaneously strengthening the competitiveness of the European audiovisual sector. Obviously, digitalisation is one way to combat fragmentation and under-investment in the European film market, but what is really required is a better distribution system on the European market and also on the international markets. Nowadays, technological progress in terms of digital services facilitates better dissemination of European audiovisual products. However, the lack of private sector involvement, especially in the context of financing ventures in the audiovisual sphere, will not allow the MEDIA 2007 programme to be fully implemented
The current offer concerning credit for audiovisual production is very inadequate, particularly regarding films created by small and medium-sized producers. The same is true of the grants available to young filmmakers.
I trust the MEDIA 2007 programme will not go to waste."@en1
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