Local view for "http://purl.org/linkedpolitics/eu/plenary/2006-06-15-Speech-4-173"
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"en.20060615.27.4-173"2
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"Mr President, in the wine trade I would be described as an
. In layman’s terms, that means I can tell my claret from my hock. Indeed, I have taken exams under the UK’s Wine and Spirit Education Trust scheme and have reached the level just below Master of Wine, so perhaps I speak with a little authority here.
The British market is unusual inside the EU in that it has been growing at a dramatic rate for many years. However, we are eschewing wines from the EU in favour of wines from around the world, in particular Australia and California. Why should this be, you ask? Could it simply be that they make wine that suits the customer’s palate? Producers in these and other New World countries are not bound by pettifogging bureaucracy that tells them which grapes to grow where and then how to make the wines. They produce unsubsidised wines that people want to buy, at a price they can afford.
But there is another factor in play and that is product information. Consider this situation: you are in a supermarket looking at hundreds of bottles of wine. You pick up a bottle – like this elegant Pomerol, for example – and try to find out something about it. Not everybody carries Sotheby’s Wine Encyclopaedia around with them. Why should they? They look to the bottle for information. The Pomerol is sadly lacking in information. However, this bottle of wine from California tells you more about wine on a label three inches square – that is 10 cm – than most people will ever need to know, including the fact that it was matured in American oak for 12 months.
Gaining and keeping customers is what business is all about. Creating more rules for EU producers to abide by will cripple them and their industry and no amount of subsidy will save them."@en1
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"amateur du vin"1
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