Local view for "http://purl.org/linkedpolitics/eu/plenary/2000-07-05-Speech-3-405"

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"Mr President, Commissioner, ladies and gentlemen, technological progress over the last decade has indeed revolutionised the audiovisual sector. In any society that respects man and functions to satisfy his diverse material, spiritual and cultural needs, such progress encourages artistic creation to flourish and new forms of expression to develop, making art accessible to all and helping to create a deeper understanding between people from all walks of life. In capitalist societies, however, in both the audiovisual and in other sectors, the beneficial consequences of technological progress are being stifled by the forces controlling it; to wit, by monopolies making profits not by improving the quality of artistic creation, but by controlling the markets, subjecting people to misleading advertising, dictating ideological beliefs and creating specific consumer standards, even for culture. The problem, honourable members, is not just whether films produced in the US or films produced in Europe dominate the European market; the main problem lies with the content and quality of the films that we and our children watch. The European Union treats culture in general and audiovisual media in particular as a commodity, as yet another commercial activity for big business and as a competitive market where the only winners are those who are best equipped to turn the market mechanisms to their advantage, rather than those who have something new or something of a higher quality to offer. This approach is quite evident in the proposal for the MEDIA Plus/MEDIA training programme, from the very first paragraph of the introduction and from Article 1 of the proposal for a decision, which aims to allow professionals in the industry to take full advantage of the European and international dimension of the market. The whole structure has absolutely nothing to do with the needs of the people of the European Union or with culture; on the contrary it serves those interests which benefit from the commercialisation of culture."@en1

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