Local view for "http://purl.org/linkedpolitics/eu/plenary/2015-02-09-Speech-1-139-000"

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"en.20150209.14.1-139-000"2
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"Mr President, as of April next year, EU consumers will know, when buying a pig cutlet or a chicken fillet, where the animal was reared and slaughtered. However, if they bought a pork pie or a chicken nugget, they would not have a clue as to the origin of their meat. Today’s proposal will bring a consistency with the new rules on country-of-origin labelling of unprocessed as well as processed meat. The 2013 horsemeat scandal not only shattered public trust, it reinforced consumers’ demands for information on how and where food is produced. Whilst no silver bullet against fraud, compulsory labelling of meat in processed foods would oblige food makers to keep a tighter grip on their suppliers and would make them more accountable for what they put into their food products. Research, as we have heard from the Commission and consumer organisations across the EU, consistently tells us that 90% of Europeans do care about the origin of their meat. They want to find this information on the label, whether the meat is fresh or used as an ingredient. The beef labelling model, whereby the animal’s country of birth, rearing and slaughter must be given, has raised consumers’ expectations, and people want to know the animal’s full journey from farm to table, because a more transparent meat supply chain will benefit not only consumers and businesses alike but make it harder for less scrupulous operators to cut corners. Some industry groups report that price increases of 15 to 50% would be triggered by mandatory labelling. Firstly, these increases are seen as scaremongering by some consumer organisations, and secondly, most people do not conceive of having to pay for knowing such basic information as the origin of the food on their plate. Colleagues, we have the opportunity to improve our food chain and make it more transparent. The public wants it, and we should believe that we should act in the public’s interest. Please support the Commission’s call to come forward with legislation."@en1
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