Local view for "http://purl.org/linkedpolitics/eu/plenary/2014-01-14-Speech-2-526-000"
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"en.20140114.40.2-526-000"2
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"The ECR group was unable to support this report on regional branding for a number of reasons. Member States already have well-established brands, ‘VisitScotlandʼ and ‘Britain is Greatʼ in the UK, ‘Regionální Potravinaʼ and ‘Chutná hezky Jihočeskyʼ in the Czech Republic, and ‘Visitamilano.itʼ in Italy are just a few examples, and there are concerns that the creation of a generic quality brand could lead to a loss of distinctiveness for these existing brands.
At EU level, there are three schemes currently in place: Product with Geographical Indicator, Product of Designated Origin and Traditional Speciality Guaranteed. The ECR Group believes that an additional EU branding scheme would be superfluous and costly – there is no need for additional EU branding, which would undermine existing systems already in place and working. The ECR Group opposes the call for the Commission to draw up an inventory of brands with specific regional features. We believe that regional branding should be managed and overseen by each Member State and not by the EU."@en1
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