Local view for "http://purl.org/linkedpolitics/eu/plenary/2012-11-20-Speech-2-336-500"
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"en.20121120.28.2-336-500"2
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The agri-food industry is a very important sector, leveraging economic growth and innovation, particularly in rural areas and at the regional level. It is therefore right to define strategies to increase agricultural incomes, create jobs and generate growth. The current promotion measures and information provision should therefore continue to be developed, thus ensuring a coherent and efficient promotion policy as regards the requirements of the market, increased competitiveness in the agricultural sector, and strengthened awareness of the high quality of European products. Some promotion instruments are already under way: the established horizontal promotion scheme, support for the promotion of wine in non-EU countries and School Fruit and School Milk Schemes under the Single Common Market Organisation Regulation. Nevertheless, the EU needs a more ambitious promotion policy in terms of its content, budget and management structures. For these reasons, I voted in favour of this report."@en1
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