Local view for "http://purl.org/linkedpolitics/eu/plenary/2012-11-20-Speech-2-335-500"

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". − The foundation of the EU’s promotion policy has to be better defined. Awareness of the opportunities inherent in local production and short food supply chains must be raised by implementing promotional measures. Developing short food supply chains and local markets can create jobs at local level, and local farming systems will restore added value for farmers. European farmers and producers are facing new challenges and have to apply production systems that adapt to these challenges, such as climate change, lower soil fertility and biodiversity. Promotion activities have to focus more on quality and on products produced at local level. Consumers within the EU are increasingly interested in the tastes of quality products as well as those that have come about through tradition. This is why I support the move to draw attention to a diverse programme of the tastes of Europe that meets consumers’ tastes too, within the framework of promotion measures. I also believe it is important for the individual promotion and information activities to bring citizens and producers together. As part of school programmes providing fruit and milk for pupils, for example, children can be brought closer to the work of agricultural producers. By visiting farms and facilities they can gain first-hand experience of the food production process and how the common agricultural policy works."@en1

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