Local view for "http://purl.org/linkedpolitics/eu/plenary/2012-11-20-Speech-2-333-000"
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"en.20121120.28.2-333-000"2
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"I agree with the rapporteur that the time has come to define more clearly a promotion policy which serves to stimulate and reward. Promotion policy should, as far as possible, concentrate on financing projects which cater to both of those broad objectives, which are, in many cases, compatible. An implicit objective must be to increase farmers’ incomes by placing the focus on products where supply management tools are permitted. Promotion measures should draw attention to a ‘taste of Europe’ that is authentic, varied and tasty for the consumer. The European Union must try to export a model of sustainable agriculture, as well as its products. Much more needs to be done, in particular in the context of the School Milk and School Fruit schemes, to bolster grassroots activities aimed at directly showing school children how food is produced and what life is like in rural areas, by taking them out to meet farmers. Pedagogic promotion activities should go beyond explaining the benefits of eating products like fresh fruit and vegetables to explaining the common agricultural policy itself."@en1
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