Local view for "http://purl.org/linkedpolitics/eu/plenary/2012-11-20-Speech-2-328-984"
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"en.20121120.28.2-328-984"2
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"The common agricultural policy has a raft of promotion instruments at its disposal that were put in place for different purposes and aimed at different beneficiaries. However, the overwhelming majority of these measures were put in place in the past to deal with agricultural surpluses and, later, food crises. However, at this point in time, these measures need to be refocused on the current problems. It should be emphasised that the agri-food sector is in a position to become strong and vigorous and could well contribute a great deal towards economic growth across the Member States. In this regard, information and promotion measures must be clear and should cover all products that are included under European quality standards. The Union’s promotion policy must help the farming and food sector become more competitive at the global level and promote European food diversity. The internal and external markets should be given equal attention, as both encompass producers and consumers. Special attention should be accorded in the budget to improving information and promotion instruments. European farmers are depending on a significant increase in their market share in order to guarantee the food industry a prominent position in the EU’s economy and trade."@en1
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