Local view for "http://purl.org/linkedpolitics/eu/plenary/2012-11-20-Speech-2-328-000"
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"en.20121120.28.2-328-000"2
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"I voted to support this important report which clearly identifies that the Union’s promotion policy should reward farmers and food promotion actions where substantial efforts have been made to implement production systems which respond to the new challenges European farmers face. At less than 1 % of total CAP spending, it is clear that promotion is grossly overlooked. If we want consumers to be fully aware of the high quality excellent produce produced by European farmers to the highest standards then we must communicate this information to them clearly, simply and in a manner that they can use and respond to. The agri-food sector is a strong sector and one that has the potential to be the catalyst for economic growth in many Member States. In Ireland alone the agri-food industry is flourishing, food and drink exports increased by 12 % last year, reaching close to EUR 9 billion. It is an innovative industry, which should have its efforts supported and bolstered by a strong promotion policy that is accessible to producers, understood by consumers and effective in the market."@en1
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