Local view for "http://purl.org/linkedpolitics/eu/plenary/2012-11-20-Speech-2-327-500"
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"en.20121120.28.2-327-500"2
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The success of the European Union’s common agricultural policy calls for much more consistent action in product promotion and consumer information. European agriculture has huge potential to become an essential economic factor for development. Consolidating this dimension of promotion and information in order to establish European products in traditional and emerging markets is equally important. Without doubt, improvements need to be made to the current framework for the promotion of agricultural products and information regarding production processes. A functional and efficient compromise needs to be reached between the need to make the European economy more productive and competitive and the imperative of better promotion of European agricultural products and better information for European consumers. Institutional factors such as the strict nature of sanitary regulations, rules on compliance in terms of environmental impact or a high level of innovation are all advantages which are worth exploiting in order to support European farmers."@en1
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