Local view for "http://purl.org/linkedpolitics/eu/plenary/2012-06-14-Speech-4-030-000"
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"en.20120614.6.4-030-000"2
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"Mr President, this report has been a huge task and I welcome many of the changes made by the Commission and the rapporteur. However, I want to focus on one particular issue, which is the advertising of so-called follow-on formula milk for infants over six months old. The World Health Organisation and most paediatricians agree that these formulas are not necessary. Currently there is a ban on advertising formula milk for newborns, but follow-on formula can be, and is, widely advertised. Last year I tried to stop a misleading health claim on follow-on milk with the support of the majority of MEPs, but sadly we did not get the absolute majority we needed to block the claim.
Research shows that due to marketing techniques many parents do not know the difference between infant formula and follow-on formula and that they start using follow-on formula far too early. I fear that allowing advertising of follow-on formulas creates a loophole in the ban on advertising infant formula and it is a loophole that we should definitely close.
Obviously, parents are naturally anxious to provide the best nutrition possible for their children, but they should make these decisions on the basis of objective information from experts and not be pressurised by industry into buying products that may not be necessary. I therefore urge all Members to vote in favour of Amendment 86."@en1
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