Local view for "http://purl.org/linkedpolitics/eu/plenary/2012-05-22-Speech-2-188-000"
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"en.20120522.15.2-188-000"2
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"Mr President, I endorsed this report. I think that protecting the rights of the consumer is a very important matter, and one which tackles a problem which continues to be a serious menace even in the most developed countries, such as the Member States of the European Union.
However, I would like to talk about an aspect of this issue which for me, as a father of two daughters, is of particular importance – advertising aimed at children, who today are already precisely this kind of vulnerable consumer. This advertising is not only aimed at people who are still young and immature and can easily be manipulated, but unfortunately it also teaches them a very materialistic approach to life. It teaches them that their value is not measured by their achievements at school, but by what toys they have or what clothes they wear. I am a supporter of free speech, and I am also a supporter of freedom for advertising, but I think that if advertising is aimed at adults, it is something completely different than if it is aimed at children and adolescents."@en1
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