Local view for "http://purl.org/linkedpolitics/eu/plenary/2012-02-02-Speech-4-296-093"

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"I welcome the motion for a resolution from the Committee on the Environment, Public Health and Food Safety with regard to the list of permissible nutrition claims, as it will mean that consumers will not be confused by the nutritional advertising claim ‘now contains X% less sugar (or other nutrient)’ when buying foodstuffs. Although I support the efforts of the food industry to make the content of food ‘healthier’, this new advertising claim will lead to a lack of transparency for consumers rather than encouraging the industry to invest in ‘improving’ its products. The food industry continues to have the option of promoting the products with the label ‘reduced sugar’ or ‘reduced salt’, but these advertising claims are only permitted if the content of the nutrient is reduced by at least 30% compared with other products in the same food category. However, the new advertising claim ‘now contains X% less of [nutrient]’ that is now to be permitted does not have any such restriction, and may consequently confuse consumers. Furthermore, with the claim ‘15% less sugar’, consumers also expect a corresponding reduction in energy content. According to the Commission’s proposal, however, this advertising claim can also be used if the energy content remains the same on account of other additives. As a result, consumers will have the impression that this product contains fewer calories on account of the reduction in sugar content, although the energy content will remain the same. Particularly where food is concerned, it is extremely important to provide clear, easy-to-understand and transparent information in order to enable consumers to quickly and easily choose between the many different products on offer."@en1

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