Local view for "http://purl.org/linkedpolitics/eu/plenary/2011-11-16-Speech-3-335-000"
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"en.20111116.18.3-335-000"2
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".
Almost 1 billion cinema tickets were sold in some 30 000 EU cinemas in 2010. In 2010, there were 1 203 films made in Europe, compared with 754 in the United States: the EU cinema industry is therefore in good health. Today, in voting in favour of the Borys report on European cinema in the digital era, the European Parliament has offered to accept the challenge of adapting the cinema industry to modern technology. The digitisation of cinemas is now inevitable: with lower costs for the film industry, digitisation will help to safeguard the competitiveness of European cinema and meet the growing public demand for high quality films. These are all reasons to support the digital transition process financially, through the MEDIA programme in particular. Cinema is above all an important cultural vehicle and it is also the EU’s role to promote creation. Incidentally, today the European Parliament awarded the LUX Prize, which rewards works of film that illustrate European values. It is therefore absolutely natural that formats and projection methods begin to be harmonised, if only to encourage greater circulation of films in the European Union, to promote cultural diversity or simply to offer cinema tickets at an affordable price."@en1
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