Local view for "http://purl.org/linkedpolitics/eu/plenary/2011-05-12-Speech-4-273-562"
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"en.20110512.25.4-273-562"2
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"In 1990, in his book
the eminent American professor, Joseph Nye, invented the concept of ‘soft power’. What does it mean? Soft power is the capacity an international player has to influence others by non-coercive means, such as cultural dynamism. Why, after a quarter of a century, does the United States remain the superpower that we know it to be? Because, besides its military arsenal, it succeeds in exporting its culture and its ideas and in making them attractive. Europe must do the same; it must defend its cultural model and its values on the international stage. Thanks to this report, the European Union is taking stock of the influence Europe can have if it succeeds in adding a cultural dimension to its diplomacy. I therefore support the recommendations contained in this report. It is the case that, in waiting for the implementation of a genuine common diplomacy and a genuine European defence policy, European soft power and its cultural diplomacy are some of the few means of influence at our disposal."@en1
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