Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-12-15-Speech-3-870"

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"en.20101215.23.3-870"2
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". This report concerns unfair commercial practices in the area of advertising, defined within the Unfair Commercial Practices Directive (UCPD), and focuses on the problems inherent in the development of new advertising practices and technologies. The report does not concern relations between companies (B2B), which are specifically covered by Directive 2006/114/EC. Unfair practices in advertising take many forms: invasion of the public space and sphere, and focusing on people who are particularly vulnerable, such as children. Given that young people and children are those most exposed to advertising on the internet, I am in favour of the need to develop an integrated European policy for combating the unregulated use of the Internet and means of communication. To do this I propose the creation of a new, mandatory area that is specifically aimed at learning about the risks associated with the use of the Internet and means of communication, especially with regard to unfair advertising practices, directed at primary school children, and a mandatory subject within the final year of studying or training for primary school teachers and childcare workers to learn how to prepare the children for the safe and responsible use of the internet and means of communication, together with ongoing training for education professionals in this area."@en1

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