Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-12-15-Speech-3-867"
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"en.20101215.23.3-867"2
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"I approve of this report because it deals with unfair commercial practices in the field of advertising, as defined in the Unfair Commercial Practices Directive, and concentrates on issues arising from the development of new advertising practices and technologies. Advertising is a tool that benefits both the internal market, in other words, oiling the wheels of economic activity by stimulating competition, competitiveness, innovation and creativity, and consumers by increasing choice and lowering prices. It is a key economic sector: the EU online advertising market alone is worth more than EUR 14 billion. It must not be idealised, however: advertising can also involve unfair practices, intrude into public spaces such as advertising billboards and the private arena such as unsolicited e-mails, target vulnerable groups of people such as children and those in excessive debt, create potential entry barriers to the internal market where the outlay required is too high, distort the internal market by causing consumers to buy goods or services they would not normally have purchased and cause huge losses. As a result of these and other problems that have arisen due to the use of new technologies, the rapporteur proposes a series of measures for consumer protection. While personalised advertising, for example, offers of products or services tailored to consumers’ tastes, is not in itself a problem, it must not lead to the development of intrusive advertising based on consumer tracking, which breaches the principles of data protection and privacy."@en1
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