Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-12-15-Speech-3-436"
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"en.20101215.23.3-436"2
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"This report deals with unfair commercial practices in the advertising field, as defined in the Unfair Commercial Practices Directive (UCPD), and concentrates on issues arising from the development of new advertising practices and technologies. It does not discuss B2B relations, which are covered inter alia by Directive 2006/114/EC. Advertising is a tool that benefits both the internal market (oiling the wheels of economic activity by stimulating competition, competitiveness, innovation and creativity) and consumers (by increasing choice and lowering prices).
It is a key economic sector: the EU online advertising market alone is worth more than EUR 14 billion. However, it must not be idealised: advertising can also involve unfair practices, intrude into public spaces (e.g. in the form of advertising billboards) and the private arena (e.g. in the form of unsolicited e-mails), target vulnerable groups of people (such as children and those in excessive debt), create potential entry barriers to the internal market (where the outlay required is too high) and distort the internal market (by causing consumers to buy goods or services they would not normally have purchased)."@en1
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