Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-12-15-Speech-3-435"
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"en.20101215.23.3-435"2
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"I should like to congratulate Mr Juvin on his excellent work. With the 2005 Unfair Commercial Practices Directive, which does not guarantee an appropriate legal framework for combating misleading and aggressive advertising, a set of new and more persuasive forms of advertising is developing through the Internet. The resolution enables European consumers to be better informed on the new intrusive forms of advertising present on the Internet, calls for greater protection for vulnerable consumers and emphasises the role of advertising in promoting positive role models.
I would like to express my particular concern about the routine use of behavioural advertising and the development of intrusive advertising practices (such as reading the content of
mails, using social networks and geolocation, and retargeted advertising) which constitute attacks on consumers’ privacy. I therefore call on the Commission to make it obligatory to insert the clearly readable words ‘behavioural advertisement’ into the relevant online advertisements."@en1
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"e"1
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The resource appears as object in 2 triples