Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-12-15-Speech-3-423"
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"en.20101215.23.3-423"2
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"Advertising involves unfair practices and intrusion into public and private spaces, while making a number of target public groups vulnerable. Internet advertising is the area which has enjoyed considerable expansion in recent years, generating a current value of more than EUR 14 billion on the European market alone. It is important for us to step up European cooperation in combating unfair online advertising practices in view of the success of the ‘sweeps’, that is, systematic, simultaneous website checks carried out by Member States, which have so far been confined to three sectors:airline tickets, mobile phone ring tones and electronic devices. These checks should be much more frequent and their scope of application extended. Self-regulation of national markets addresses rapid developments in the advertising sector, with the focus on instilling responsible attitudes among players and disseminating good practices.
Self-regulation must be encouraged at EU level in order to establish a tradition of self-discipline and responsible communication. The European Unfair Commercial Practices Directive, which covers the aspects relating to online advertising as part of the relations between companies and consumers, has become inadequate because the area of online advertising is evolving every day. Social networks have seen a scale of expansion which was not envisaged a few years ago."@en1
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