Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-11-22-Speech-1-995"
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"en.20101122.17.1-995"2
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"The Environment Committee has made some important improvements to the Commission’s proposal which, in its original form, would not have prevented all forms of advertising of prescription drugs directly to patients. Prescription medicines are not like ordinary consumer goods. They should be supplied by clinical experts, not marketed like cars or cosmetics. So I welcome the continued ban on advertising of prescription medicines on television, radio, and in the print media. Healthcare professionals remain the most trusted source of information about medicines. So I cannot support the rapporteur’s amendment which would allow healthcare professionals to distribute additional, unapproved material from the pharmaceutical companies directly to patients. This would represent a clear opportunity to advertise, something which we want to avoid and which would be inconsistent with our position against direct advertising to patients. It is especially inappropriate because the material directly from the pharmaceutical company would, in the patient's eyes, carry the legitimacy of the doctor distributing it. On the whole, the report represents improvements for patients compared to the Commission proposal, and we should not undermine these improvements by allowing pharmaceutical companies to advertise directly to patients in the doctor’s surgery."@en1
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