Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-09-21-Speech-2-759"

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"Madam President, Commissioner, the Community trademark, established 16 years ago now, has enabled us to fight effectively against counterfeit goods and to offer consumers the guarantee of a quality product throughout the European Union. Community trademark protection is the same in every country in the European Union, whether we are talking about protection of the trademark itself, of the products and services with respect to which rights are claimed, or of the owner. What is more, it is a genuine solution for the single market: it costs little and is particularly suitable for small and medium-sized enterprises, as you made clear, Commissioner. It is therefore a real step forward, as in a single market, only a Community trademark can guarantee really widespread protection. What is more, its ease of administration and favourable cost make the Community trademark the ideal instrument for extended protection in Europe. It is equally an important tool for the markets and customs supervisory authorities. On 14 September, the Court of Justice of the European Union found that a sign consisting of the shape of goods necessary to obtain a technical result cannot be registered as a Community trademark. This was its response to the application of the Lego company, which had requested registration of its toy brick as a Community trademark. The Court therefore rejected its appeal, thereby demonstrating that the use of the Community trademark must be strictly controlled. This decision by the Court sheds light on the new challenges that must be faced by Regulation (EC) No 40/94 on the Community trademark. Would it not be judicious for the European Commission to update this regulation in view of new technological developments, notably the development of the Internet and globalisation? One can never overemphasise that the primary objective of this regulation is, above all, the guarantee provided to consumers of a quality product and of complete, clear and comprehensible information throughout the European Union."@en1
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