Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-06-15-Speech-2-534"
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"en.20100615.31.2-534"2
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"I agree with your way of reasoning and I think it is essential that we see the euro as a key policy instrument for economic policy and sustainable growth in Europe and, at the same time, that we look at it not only as a symbol but also as a bond for Europeans in building the common European home. In this regard, we have organised a broad range of communication activities.
For instance, in the first half of 2010 – I will just give you the highlights – we carried out an information campaign on the key benefits of the euro in 10 euro area countries: Germany, France, Italy, Portugal, the Netherlands, Spain, Austria, Finland, Malta and Belgium. We also organised the Brussels Economic Forum, devoted to economic and financial issues, which took place two weeks ago. A record number of policy areas, more than 1 000, were agreed on and the event was widely reported by the media. This was clearly a case of reaching out to the opinion makers and trying to have a multiplier effect through this important forum. I could continue the list.
We are engaged in these activities and I think we will achieve the best results by having the right policies and having the right kind of campaigns in order to ensure that our people are well informed.
In my youth, I trained as a spare parts salesman; I started at 12 and I ended that career at 20. We always had a very clear philosophy: that you have to have the product right before you can market it well: you need both. You need a solid product, solid policies and you need a sound marketing campaign in order to win the hearts and minds of our people."@en1
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