Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-03-25-Speech-4-986"
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"en.20100325.34.4-986"2
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"I would like to commend my colleagues in the Agricultural Committee for this initiative report. The quality of our agricultural products is something that needs to be capitalised on. We devote a lot of time in the European Union to making sure that the highest standards in farming are met; our livestock is well treated and healthy; our produce is safe; our farming practices ethical in relation to their impact on the environment. Every step of the industry’s chain of production is regulated, ‘from farm to fork’ so to speak. In order to make the most of the industry’s unique selling point – the high quality of its output – we need further promotion as pointed out in the Scottà report. It is all very well to have products that are labelled according to their area of farming or according status as a traditional speciality, but unless the consumer is aware of its meaning, it is, in fact, like reading an alien language. So I agree that the report’s recommendation for the Commission to promote awareness of this information will be an effective form of marketing. It will help customers and small businesses alike. It could be particularly beneficial to our agri-food sector."@en1
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