Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-03-24-Speech-3-245"

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"Madam President, ladies and gentlemen, Commissioner Cioloş, thank you for the encouraging words you have just spoken, and thank you to Mr Scottà for the sensitive work that he has done on this important report. I consider that with the report that will be put to the vote tomorrow, the intention is to protect and to enhance the value of the crops and the produce characteristic of every region and Member State of the European Union. Suffice it to say that I come from a country, Italy, that has 4 500 characteristic products, and these are assets from our land that we wish wholeheartedly to preserve. We fully understand that the road to excellence is still a long one, but the message that we must convey is that it is only through the quality of European produce that our farmers will have the chance to compete meaningfully on the world market. Bearing in mind also the widespread crisis that we are unfortunately experiencing, we can do nothing other than to sustain the quality, traceability and transparency of information associated with agricultural produce. It is important to know what kind of processing is used for each crop, and where the crop originates. It is important, because it is right that consumers know whether they are eating an apple grown, for example, in my region – Verona or in the Veneto – and that EU rules have therefore been observed throughout the entire production chain, or whether they are instead eating an apple produced in China, where the only thing that we do know is that, on many occasions, China has not even come close to observing the regulations and good practice observed by European farmers."@en1
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