Local view for "http://purl.org/linkedpolitics/eu/plenary/2009-05-07-Speech-4-020"
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"en.20090507.6.4-020"2
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"Mr President, first of all I should like to offer my sincere thanks to Mrs Hieronymi and to the Committee on Culture and Education. The worldwide development of the European film industry is made possible thanks to this new MEDIA Mundus programme.
In fact, this programme is rooted in a policy. It was created under the MEDIA International action which, since 2007, has focused on the development of the European Union’s relations with the audiovisual markets of third countries. The aim of this action was to meet the immediate needs of third countries and to improve the overall effectiveness of MEDIA 2007. It was important to address the new problems and challenges resulting from the globalisation of markets, which affects the European audiovisual sector.
This preparatory action thus paved the way for a European Union programme of extended aid promoting global cooperation in the audiovisual industry. Then, very quickly, the European Commission – which I congratulate – adopted a proposal to establish the MEDIA Mundus programme. With a budget of EUR 15 million for the period 2011-2013, the programme will offer new possibilities for international cooperation and networking – and this concept of networking is extremely important – among audiovisual professionals from the European Union and from third countries. Audiovisual media are very popular among young people. They make a huge contribution to the promotion of cultural dialogue, and the task, here too, is to establish new global balances in this sector between the United States and between other continents, which are major producers, and Europe, which has its rightful place.
The programme is open to partnership-based projects involving a minimum of three partners, with each partnership being coordinated by a professional from the European Union. Developing information sharing, training and a sound knowledge of markets, improving the competitiveness and transnational distribution of audiovisual works worldwide, improving the circulation and exposure of audiovisual works worldwide, and increasing public demand for cultural diversity – all of this is covered in this programme.
We support the European Commission’s proposal, as it means that this consensual programme that we have arrived at can be implemented. I am full of hope for this text; I endorse it because it is in keeping with my firmly held beliefs about respect, about intercultural dialogue, and about providing support for creative work, for training and for the audiovisual industry, and I should like to offer my sincere thanks to Mrs Hieronymi. I know that, in the next parliamentary term, we will owe it to her to continue to work along these lines."@en1
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