Local view for "http://purl.org/linkedpolitics/eu/plenary/2009-02-05-Speech-4-042"
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"en.20090205.4.4-042"2
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"Mr President, Commissioner, I sincerely congratulate Mr Dumitriu on a good report – a continuation of the reports which were drawn up earlier, in which we talked about promotion and sums of money allocated to promotion of the European Union in third countries.
Information provision and promotion measures for agricultural products on the internal market and in third countries play an enormous role in creating a positive image of the ‘Made in Europe’ brand. I have been stressing this for a long time, and for several years I have been active in efforts to simplify the entire information provision and promotion system. In my speeches I have repeatedly stressed the necessity of promoting the ‘Made in Europe’ brand in third-country markets. This is especially legitimate in the formal and legal conditions of today.
In accordance with the Declaration of the Sixth WTO Ministerial Conference in Hong Kong, the use of all forms of export subsidies and disciplines on all export measures with equivalent effect will be eliminated in 2013. In view of the complicated nature of organising promotional campaigns in third-country markets and the higher costs of such measures at a significant distance, particularly in Asia or America, the mechanism for supporting promotional activities did not attract much interest from trade organisations.
The proposal of the European Commission allows for stimulation of their activity. Promotional programmes carried out by Member States offer the opportunity for entities to work together, where they have not managed to run and finance these activities on their own. Nevertheless, efforts to increase the percentage share of the Community in financing this type of project should be continued. I will mention as an example the United States of America, where several times more is spent on promotional activities than all the money allocated to wine and to activities in the area of other promotional products in the entire European Union.
In the face of liberalisation of the commercial flow of agricultural products, an instrument to support the promotion of Community production in third-country markets might be the only tool available which accords with the guidelines of the Agriculture Framework Agreement in the WTO Doha Development Agenda Round. Promotion of the ‘Made in Europe’ brand is the chance to maintain competitiveness and, on a longer time-scale, even to strengthen the attractiveness of European agricultural and food products and to extend their market.
I would like to thank the Commission for these measures, which we have repeatedly spoken of in Parliament, and which have been included, and especially for the reduction in contributions from trade organisations from 20% to 10% and for increasing the funds available for promotional activity."@en1
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