Local view for "http://purl.org/linkedpolitics/eu/plenary/2008-09-03-Speech-3-991"
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"en.20080903.20.3-991"2
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".
I am delighted by the adoption of this report, which highlights the role played by marketing and advertising in the emergence and perpetuation of gender stereotypes and proposes a number of avenues for combating these.
The development of awareness actions seems to me, for example, to be a worthwhile measure, particularly with regard to children, who constitute a particularly vulnerable group. Exposure from a very young age to gender stereotyping in the media makes a major contribution to the perpetuation of lifelong inequalities between women and men, hence the importance of developing children’s critical faculties with regard to images and the media in general.
I also agree with the notion that marketing and advertising have a major responsibility for the increase in the number of people suffering from eating disorders and should consequently be more careful about the choice of female role models.
However, it is a pity that the proposal aimed at explicitly integrating the fight against gender stereotypes into existing or future codes of practice, giving those working in the sectors concerned responsibility for ensuring the commitments are adhered to, was not upheld by a majority."@en1
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