Local view for "http://purl.org/linkedpolitics/eu/plenary/2008-09-02-Speech-2-505"
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"en.20080902.35.2-505"2
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"Advertising is an integral part of our life and it has an indisputable effect on the public’s behaviour and the formation of public opinion.
In the report, the rapporteur, Mrs Svensson, makes points with which I agree. These are mainly points indicating the need to protect children and youths from negative advertising. Advertising the sale of sexual services and prostitution corrupts children from a tender age.
I have a different view from that of the rapporteur as to how the defined target can be achieved. It is difficult at the European level for us to interfere with media freedom and not adhere to the principle of subsidiarity. I do not think that we will succeed in adopting a European ethical code in the field of marketing and advertising.
Our anxiety about the young generation must be addressed mainly by parents and teachers. I am convinced that the main responsibility lies with parents and teachers who are in a position to teach children to use television and new technology sensibly and responsibly."@en1
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