Local view for "http://purl.org/linkedpolitics/eu/plenary/2008-09-02-Speech-2-503"

Predicate	Value (sorted: default)
rdf:type	lpv_eu:Speech2
dcterms:Date	"2008-09-02"^^xsd:date2
dcterms:Is Part Of	lp_eu:How marketing and advertising affect equality between women and men (debate)2
dcterms:Language	"bg"^^xsd:language2
lpv:document identification number	"en.20080902.35.2-503"2
lpv:hasSubsequent	lp_eu:2008-09-02-Speech-2-5052
lpv:speaker	lp:Marusya Lyubcheva2
lpv:spokenAs	unknown; Platform European Socialists (2007-06-06--2009-07-13)3 member; CONT (2007-06-06--2009-07-13)3 member; INTA (2007-06-06--2009-07-13)3 substitute; FEMM (2007-06-06--2009-07-13)3 substitute; BUDG (2007-06-06--2009-07-13)3 substitute; Delegation to the EU-Ukraine Parliamentary Cooperation Committee (2007-06-06--2009-07-13)3 member; Delegation to the EU-Kazakhstan, EU-Kyrgyzstan and EU-Uzbekistan Parliamentary Cooperation Committees, and for relations with Tajikistan, Turkmenistan and Mongolia (2007-06-06--2009-07-13)3 member; PES (2007-06-06--2009-07-13)3
lpv:translated text	"President, Commissioner, colleagues, I find the report very important and very necessary. The environment that surrounds us all the time is of exceptional importance for the formation of attitudes, conduct and approach to problems, equality included. Marketing, advertisement, media, Internet and television can provoke seriously both a positive and a very negative attitude towards the idea of gender equality. Without restricting the freedom in the activity of media, organizations and institutions dealing with marketing and advertisement, without imposing censorship, we should consider the negative consequences, denounce the presentation of women in an unfavourable light, as subjects provoking violence, sexism, or their being shown as a combination of “hot” female images and even hotter, tempting alcoholic drinks. Isn’t this humiliating? Since we consider equality a partnership, we think that the tolerance of marketing and advertisement to this problems is equally valid for men. Advertisement and marketing should create a way to understanding equality, should reflect ethical models of equality of man and woman, not distort the philosophy of equality with the objective of profit. Thus marketing and advertisement should create an environment for social understanding, for social prospects. The report underscores the need of spreading in the media the principles of gender equality by programmes and materials intended for different age groups, popularization of good practices of respect, appreciation of the difference between the sexes, of non-discrimination. This will form a culture of equality and will create equality."@en1
lpv:videoURI	<go to Events_and_structure europarl>2

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