Local view for "http://purl.org/linkedpolitics/eu/plenary/2007-12-12-Speech-3-195"
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"en.20071212.23.3-195"2
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"I voted for this report but there are still many areas of concern that Parliament has chosen not to address, notably to make the sector more competitive against third country imports, and to improve the quality of wine produced at EU level. Sadly national and regional priorities have got in the way of a lasting reform programme.
In Europe we must protect our quality wine, and we must also address the issue of producing quality wines at an affordable price. There is no doubt the Commission’s proposals have been watered down. Thankfully, however, my amendment to lift the de minimis criteria, and those amendments to allow chaptalisation have been accepted by Parliament. These amendments are crucial for northern countries and my own wine producers in the United Kingdom.
The European wine industry still faces many threats, and in the EU we are seeing our own market share disappearing to New World countries.
But why? It is because they can produce excellent-quality wine at an affordable price and with a marketing strategy that is based on what the consumer wants in the 21st century; not what the Romans planted in the third. We need quality, not quantity, and we need to produce wine that offers value for money."@en1
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