Local view for "http://purl.org/linkedpolitics/eu/plenary/2007-12-11-Speech-2-405"
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"en.20071211.41.2-405"2
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"With the recent common agricultural policy reforms and possible future developments in World Trade Organisation negotiations, there is clearly a genuine need to enhance Community promotion mechanisms concerning agricultural production. Moreover, the implementation of the Action Plan on Simplification calls indeed for the design of a single legal framework on the promotion of agricultural products for both internal and external markets. Promotion instruments and campaigns should be given the utmost importance when bearing in mind the foreseen tariff cuts, the elimination of export refunds and the Community domestic support cuts. In this respect, it is obvious that we ought to increase the scope and the budget for the promotion of our agricultural production to ensure viable competitiveness for our products on both internal and external markets. As a matter of fact, it is essential to increase the budgetary means to ensure quality promotion instruments and transparent measures within a single and simplified legal framework. More specifically, this morning debate on the wine common market organisation reform is an extremely good example of the urgent necessity to sufficiently invest in efficient promotion instruments and marketing measures within and outside the Union."@en1
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