Local view for "http://purl.org/linkedpolitics/eu/plenary/2007-12-11-Speech-2-397"
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"en.20071211.41.2-397"2
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"Madam President, I wish to begin by thanking the rapporteur, Mr Golik, for his excellent report on the Commission proposal for a single Council regulation for the promotion of agricultural products on the internal as well as the external markets.
The aim of the present proposal is to merge two existing Council regulations on internal and external promotion into one single regulation. The overall goal of this exercise is totally in line with our simplification exercise and is intended to increase the transparency of the European Union’s promotion scheme for agricultural products. The objective is not to fundamentally change the information and promotion policies.
The amendments proposed by Mr Golik and his colleagues address several important issues regarding the EU promotion scheme, such as, firstly, more importance and a larger budget for promotion programmes in third countries; secondly, a higher Community share of promotion measures and, thirdly, a lower share of financial contribution by the proposing organisations.
As regards the sharing of contribution between the different partners, you know that the standard Community contribution is 50%, and that the other 50% is shared between the Member States and the proposing organisations, with the latter paying at least 20%.
This sharing of the financial burden between the different partners is based on a very long experience with the promotion programmes. If all partners contribute and become financially involved, the chances for an efficient and well-targeted programme clearly increase. For exceptional cases, such as the recent case of fruit and vegetables for schoolchildren, it is possible to increase the Community’s share to 60%.
Regarding your idea to emphasise more programmes for promotion in third countries, I am, in principle, sympathetic towards the idea, but it has to be put into the right context. This proposal is simply about merging two regulations; it is not about policy discussions or more money, so the right moment to have this discussion would be when we consider the future of our common agricultural policy, where our priorities should be well reflected in our budget allocation.
However, this does not mean that I am pushing promotion into the background. As you possibly know, in our two recent reforms – the first on food and vegetables, and the one we will, hopefully, finalise at the beginning of next week, namely the wine reform – we have been focusing and underlining the importance of promoting programmes. To take the example of wine, we have allocated EUR 120 million every year specifically for promoting our excellent European wines in third countries.
I think we are on the right track, but let us come back to this at a later stage – this is simply a merging of the two regulations."@en1
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