Local view for "http://purl.org/linkedpolitics/eu/plenary/2007-12-11-Speech-2-028"
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"en.20071211.7.2-028"2
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"Mr President, one of the fundamental problems of the wine market is that more and more wine is being imported from third countries. We might well ask ourselves whether wine from these countries is better. The answer is that it is not. The quality of wine from third countries is no better than that of our wine, but their wine is much cheaper.
My homeland is mainly a wine-consuming country. My fellow citizens are interested in two criteria, namely price and quality. The identifying label is less important to them, yet it is common to pay more for the brand than for the quality of the wine. Promotion alone will not achieve anything. It will not attract price-conscious customers in the countries of the old Fifteen either. I have observed that for myself in shops in Brussels.
I very much welcome the fact that the possibility of using the term fruit wine has been retained. This is a specific segment of the traditional market, and is not in competition with the grape wine market. As in the case of the definition of vodka, it is not acceptable to act to the detriment of the traditions of particular countries, brands or quality simply because the wine sector is experiencing problems."@en1
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